Searching

While Leonardo Da Vinci was a genius, he cultivated intense curiosity about everyone he met and everything he came across.

Da Vinci asked difficult questions and used the answers to inform his inventions, ideas and creations.

He kept dozens of notebooks and journals throughout his life, many of which still exist. In these, he recorded how he spent days roaming the countryside searching for answers to things he didn’t understand.

He wanted to know why shells existed on top of mountains, why lightning is visible immediately, but the sound of thunder takes longer to travel; how a bird sustains itself up in the air and so much more.

This was a man who knew how to interrogate a book.

What are you looking for?

Think about Leonardo’s method and imagine how every time you had a questions, you had to go and do something yourself to figure out the answer, there was no source that you could go to and search it up.

Today 1st thing that you do as soon as soon there is a need to check out any details or find any information is to tap on the chrome/safari tab and go to Google.

The reasons that drive internet searches come down to four main categories. It doesn’t matter if they’re searching on YouTube, on social media, on Google, on Amazon, Best Buy, or anywhere on the Internet.

The intent behind nearly every search will fit into one of these categories of need as per Think with Google published in 2015:

  • I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc.
  • I-want-to-go moments. These are searches that are location-specific when a user wants to find something nearby.
  • I-want-to-do moments. These include searches for how to fix your dishwasher, how to grow tomatoes, a new recipe for tonight, etc.
  • I-want-to-buy moments. This can be anything related to reading reviews or searching for information on buying something large or small.

The Need States

Google also identified the 6 need states as:

Surprise me

Help me,

Reassure me

Educate me

Impress me and

Thrill me

The Q&A

Every time there is a need, there is a state you are in ideally and you keep searching till the time the answer is in.

The question in front of me is whether there is an inquisitiveness that drives you till you find a satisfactory answer or you are ok with whatever the web throws at you 1st or the simplest explanation to something.

Would you for example take the trouble the way Da Vinci did and dissect bodies to understand how our bags of flesh and bones work before you create a painting or would you rather just paint what’s visible.

If you consider the Occam’s razor the simplest explanation is the best, however just because it is simple, it need not be the best.

Veins are visible on the body and you can depict them in a painting just the way you see them, however a painting is an expression and unless you what makes the veins tick when that particular expression takes place, you would not have an accurate description.

That’s the difference between a master piece and a product.

What are you going for?

Simple works because it is easy to understand and justify to ourselves that yes you understood before you accepted.

When a product is being sold, there is utility and then there is the X factor.

X factor gives you the margin that utility wouldn’t.

4 walls and a functioning environment (water, electricity) is enough to live.

However that wouldn’t fetch you a high margin, for that you have to introduce other elements like amenities, standard of living, brand etc., etc.,. That’s why narrative works in selling-anything from a home to a phone to an investment product.

So What are you searching for?

Life need not be complex till you have your definition of utility ready before looking for the right fit.

So looks like you are searching for who you are rather than a product.

Who you are would tell you what you are looking for.

Whether it’s a home, a phone or an investment product.

However buying something to understand who you are might be an expensive proposition.

You probably will need to do your homework like Da Vinci did and then go out shopping.

And then remember this:

Irregular Rule #1: “If you don’t know who you are, this is an expensive place to find out.”

                                                               The Money Game, Adam Smith

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